Case study
From drawer swag to weekend hoodies.
A tech startup hiring 30 people a month needed an onboarding kit that new joiners would actually wear.
Requirement → recommendation → result
1Requirement
Monthly joiner batches, mixed sizes, a kit that felt like a brand — not a uniform.
2Recommendation
240 GSM oversized tee with special wash, heavyweight hoodie with tonal embroidery, structured cap, GOTS socks with a knitted-in mark. Individually packed per joiner.
3Production
First run for the existing team, then monthly runs against headcount. Spec on file for exact reorders.
4Result
Hoodies show up in weekend photos; HR reports the kit is the most-mentioned onboarding item. Reorders every month since.
Client details are anonymised. Figures and specs are from the actual order; ask us and we'll walk you through it.