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Case study

Three garments, one release date.

A production house needed set crew tees, launch hoodies and a retail fan drop, all timed to the release calendar.

Launch hoodies on the team

Requirement → recommendation → result

1Requirement

Crew tees for a 120-person unit, 300 launch hoodies with poster art, and a 500-piece fan drop under the film's label.

2Recommendation

180 GSM bio-wash crew tee, screen print; heavyweight hoodie with DTF poster art; 240 GSM oversized fan tee with woven neck label and hang tag.

3Production

Crew tees first, hoodies for the launch date, fan drop timed to release week. Artwork handled under NDA.

4Result

Fan drop sold through at the premiere; the hoodie became the cast's press-tour uniform.

Title and studio withheld under NDA.

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